Question 1

How is this different from Google Analytics?

Accepted Answer

Google Analytics shows you traffic. Shadow shows you traffic, AI bot activity, what AI platforms say about your brand, AND tells you what to do about all of it. It's analytics + AI intelligence + action steps in one tool.

Question 2

Do I need to install anything?

Accepted Answer

For basic monitoring (bot detection, AI perception, readiness score) — nope, just enter your URL. For full visitor analytics (clicks, behavior, sessions), add one script tag. One-click integrations for Vercel, Shopify, WordPress, and more.

Question 3

Will it slow down my site?

Accepted Answer

No. The script is under 5KB and loads async. Zero impact on page speed or Core Web Vitals. External monitoring has literally no impact — it watches from the outside.

Question 4

What AI bots does Shadow detect?

Accepted Answer

All of them. GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Bytespider, Amazonbot, and dozens more. The Shadow Network means new bots get identified across all users instantly.

Question 5

What do you mean by "actionable steps"?

Accepted Answer

Shadow doesn't just show you graphs. It says things like: "ChatGPT has your pricing wrong — add structured data to /pricing to fix it" or "Your bounce rate on /features is 68% — here's why and what to change." Specific, do-it-today recommendations.

Question 6

Can Shadow block bots?

Accepted Answer

Shadow is a telescope, not a shield. It shows you who's visiting and what AI says about you. It generates block rules and robots.txt configs you can apply — but it doesn't intercept traffic.

Question 7

Is my data private?

Accepted Answer

Yes. Shadow never collects PII. IP addresses are hashed after classification. No cookies on your visitors. All Shadow Network data is anonymized. GDPR compliant by design.

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