How is this different from Google Analytics?

Google Analytics shows you traffic. Shadow shows you traffic, AI bot activity, what AI platforms say about your brand, AND tells you what to do about all of it. It's analytics + AI intelligence + action steps in one tool.

Do I need to install anything?

For basic monitoring (bot detection, AI perception, readiness score) — nope, just enter your URL. For full visitor analytics (clicks, behavior, sessions), add one script tag. One-click integrations for Vercel, Shopify, WordPress, and more.

Will it slow down my site?

No. The script is under 5KB and loads async. Zero impact on page speed or Core Web Vitals. External monitoring has literally no impact — it watches from the outside.

What AI bots does Shadow detect?

All of them. GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Bytespider, Amazonbot, and dozens more. The Shadow Network means new bots get identified across all users instantly.

What do you mean by "actionable steps"?

Shadow doesn't just show you graphs. It says things like: "ChatGPT has your pricing wrong — add structured data to /pricing to fix it" or "Your bounce rate on /features is 68% — here's why and what to change." Specific, do-it-today recommendations.

Can Shadow block bots?

Shadow is a telescope, not a shield. It shows you who's visiting and what AI says about you. It generates block rules and robots.txt configs you can apply — but it doesn't intercept traffic.

Yes. Shadow never collects PII. IP addresses are hashed after classification. No cookies on your visitors. All Shadow Network data is anonymized. GDPR compliant by design.

How do I block PerplexityBot?

Add this to your robots.txt file: User-agent: PerplexityBot / Disallow: /

Does PerplexityBot respect robots.txt?

Yes, PerplexityBot by Perplexity AI respects robots.txt directives.

AI Search Respects robots.txt

PerplexityBot

by Perplexity AI First seen: 2023-06

About

Perplexity AI's crawler that powers their AI search engine. Fetches web pages in real-time to provide sourced, up-to-date answers to user queries.

Purpose

AI search engine indexing and real-time retrieval

User Agent String

Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; PerplexityBot/1.0; +https://perplexity.ai/perplexitybot)

How to Control in robots.txt

🚫 Block PerplexityBot

User-agent: PerplexityBot
Disallow: /

✅ Allow PerplexityBot

User-agent: PerplexityBot
Allow: /

Complete Guide: How to Block PerplexityBot

Server-level blocking, nginx configs, Cloudflare rules, Next.js middleware, and more →

Is PerplexityBot crawling your site?

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